IHeartRadio gains ground on streaming rivals.
Since relaunching in 2011, iHeartRadio has been adding registered users at a pace of about 10 million every six to seven months. The streaming radio service has now surpassed 60 million registered users, putting it in closer proximity to competitors such as Pandora and Spotify.
Comparisons of iHeartRadio to pureplays are difficult. First, iHeart doesn’t require users to register to listen to live radio streams so its total reach is larger than the number who have registered. Second, pureplays offer free and paid services making apples to apples compassions difficult.
That said, Spotify in early January said it had over 60 million active users globally, including 15 million paying subscribers. Active uses are defined as those that have used the service in the past 30 days. As of last year’s third quarter, Pandora had 76.5 million active users and more than 200 million registered users. In other metrics released Friday, iHeartRadio said it hit nearly 90 million unique visitors, nearly 80 million social media followers and 75% brand awareness. The iHeart app has more than 500 million downloads. The new metrics follow first-time deals with Sony, LG and other partners that have put the service into more than a dozen more devices, spanning auto, in-home entertainment and gaming.
At the 2015 Consumer Electronics Show, iHeartMedia CEO Bob Pittman told Adweek listening will continue to grow as apps are embedded in more multi-purpose devices, such as game consoles, home entertainment systems and connected cars.
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