A Basic Primer on Getting the Right Social Media Help

Here’s a primer on what to look for in hiring social media talent by Sharon Florentine. ____________________________________________________________________________________   What to Look for When Hiring Social Media Tech Talent in 2014   by Sharon Florentine, cio.com January 7th 2014 CIO — As social media evolves to become a major platform of engagement with your customers and partners in 2014, so, too, will the skillsets needed to make sure it’s being used efficiently and effectively.   Social networks like Facebook, Twitter, LinkedIn, Instagram and others are still relatively novel for companies in terms of trying to use them to extend their reach and better engage and track customer and partner behavior, says Kimberly Samuelson, marketing director at electronic content management firm Laserfiche. Because of its newness, many

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Apple’s Focus on Health

I’m passing this article on to my friends at Self Health. My colleagues and I are convinced that Apple will differentiate itself in the release of the Iphone and OS8 with a focus on Health.  Darrell Etherington at Techcrunch wrote about this a couple of months ago.  Found it, thought i’d share it. _________________________________________________________________________ Apple Said To Be Focusing On Health With iOS 8 And iWatch, Following Exec Meeting With FDA   by Darrell Etherington, techcrunch.com January 31st 2014   Apple’s plans for iOS 8 focus on redefining health tracking via mobile devices, according to a new report from 9to5Mac, which has a terrific track record when it comes to rumors it has sourced itself. The report details a new marquee application coming in iOS

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Starting Your Own Web Business

So, alright! I’m doing it again.  I promised this would be both and original and curated site.  But I seem to be playing regularly to the tech crowd.  But, honestly, now that everyone is turning to the web to create their next big thing, I’m being asked very basic questions about starting up.  Eddy Lee from TNW seems to be able to put together some easily understandable directives.  So read on. _____________________________________________________________________________________________________________________ 4 steps to starting a Web business without knowing a thing about coding   by Eddy Lee, thenextweb.com So you have a great idea for a new mobile app or Web service—but you don’t know anything about coding or developing. You might have started searching for a tech-oriented co-founder to help you launch

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20 Ways to be AWESOME

I don’t usually publish these things. And this isn’t targeted at my clients and colleagues, but I’m often asked by friends and family if there are some simple rules you should keep in mind when playing in the social space. I thought this was a good and decent primer. ____________________________________________________________________________________________________ 20 ways to be awesome on the Internet   by Shy Rosenzweig, thenextweb.com   Shy Rosenweig is the co-founder and COO of Meetey, bringing social networking to your neighborhood.   You’ll find tips and tricks everywhere online and some of them are actually very good. The problem many people have is TMI (too much information). They get overloaded by so much information from so many different places, it becomes hard to process what’s priority. So

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The Crowd

The Yakir Group is working with a few start-ups. Two of which are in the crowd-funding or crowd-sourcing space. We advise them appropriately. I thought I’d share this article by Ross Rubin over at Engadget for our clients and for those of you who are looking to play in the CROWD game. _______________________________________________ Switched On: Understanding crowdfunding’s caveats, part 1 by Ross Rubin, engadget.com Each week Ross Rubin contributes Switched On, a column about consumer technology. Crowdfunding has been a boon to companies that are bringing some of the most exciting and innovative devices to market. But sometimes things go wrong. Last March, the first of a two-part Switched On discussed some of the foibles about crowdfunding in the wake of Kickstarter proclaiming that it

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