BROUGHT TO YOU BY RESET::::: The robots are coming!

The 6 Robots That Will Wash And Feed Us When We’re Old

by Nicole Edine, huffingtonpost.comMay 28 02:24 PM
Between 2012 and 2050, the number of Americans age 65 or older is predicted to nearly double from 43.1 million to 83.7 million, according to a U.S. Census report published this month. The U.S. Department of Health and Human Services estimates that the country’s graying demographics, combined with greater accessibility to healthcare under the Affordable Care Act, will lead to a rise in demand for care services for the elderly. Who will take care of all these Americans in their twilight years?


That’s the conclusion more and more engineers, entrepreneurs and governments are coming to on how to deal with aging populations. Universities and startups around the world have already built a few early examples our future mechanical caretakers. Here are six of the robots that may tend to us in old age.


Developed by researchers at Intel and Carnegie Mellon University, the “Home Exploring Robotic Butler” is exactly that — a prototype robot butler meant to help the elderly with cooking, cleaning and other household chores. (It achieves the full butler vibe with a bow tie.) Perhaps most impressively, the roboticists have taught HERB one crucial kitchen task: how to twist apart an Oreo.


Think “Skype on wheels.”

Funded by the European Union, GiraffPlus is a program that puts remote-controlled bots in the homes of elderly patients so that friends and family can have virtual visits. The system, which also comes with sensors outfitted around the home that track where someone is and what they’re doing, is being tested with six elderly people in Europe, according to the tech blog Motherboard.

Care-O-bot 3

Developed by the German company Fraunhofer IPA, the Care-O-bot is designed to help those who can’t move around their homes live independently. The bot can fetch and carry items to its owner after being beckoned though a smartphone app. Like GiraffPlus, it also offers video conferencing and can also call the police in case of emergency.


Cody is a robotic nurse designed to give baths to the elderly — a task that may actually be better for non-humans anyway. The team at the Georgia Institute of Technology pitch their robot, which is programmed to apply gentle pressure while washing a patient, as a solution both to the embarrassment of receiving bathing help from another human as well as to the anticipated increase in demand for nursing services for the elderly.


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Thinking of Social Media Alone. Don’t think so!


5 reasons to stop treating social as its own discipline

by Drew Neisser,

April 15

Recognizing that this post is going out on a social media blog and will be promoted on a newsletter mainly for social media practitioners and is being written by a guy who runs a social/content agency, you’ll have to pardon the heretical if not potentially self-destructive nature of the headline above. But, really truly folks, now is the time to ask this question.

After about six years of social centricity I, like many long-time students of this peculiar art form, am champing at the bit to move social out of its self-perpetuated isolation into the broader operational fabric of business strategy. To this end, here are five solid reasons why its time to drink the “social business” Kool-Aid and stop thinking about social as a separate department or discipline within an organization.

1. Isolating social forces inane metrics.

Trying to calculate the discrete return on investment of organic social activity is a fool’s errand, since there are way too many factors influencing any given purchase decision. This forces us to seek proxies like engagement rates, cost per engagement and social footprint growth, none of which can be linked directly back to sales. Even Coca-Cola with its 80+ million likes on Facebook can’t isolate the business value of its enviably massive social footprint. If it can’t, are you sure you want to bother?

2. Social is not an “or” anymore.

Very few businesses can afford to ignore their customers, so on one level, listening and responding to customers via social channels is simply the cost of doing business in 2014. Under this scenario, social is a critical part of the customer-service function of any business and as such, can and should have a profound (though nonetheless hard to isolate) impact on overall brand health metrics including likelihood to recommend.

3. It’s part of overall earned media efforts.

When organic social posts get shared, they can generate a tremendous amount of “free” exposure for a brand very much like traditional public relations. Social and PR are natural partners in the earned media world and can feed upon each other quite effectively. For example, companies like IBM that empower their employees to share content via their personal channels, can dramatically increase readership of previously earned “ink.”

4. Put the “media” in social media.

Even if we ignore the fact that Facebook has essentially become a paid platform, organic social media benefits tremendously when coordinated with paid activities. Mention a Twitter handle in your TV ads, and inevitably your follower count and engagement rates will go up. Or just add a little paid activity to your otherwise “organic” social promotion, and watch engagement rates increase at the same time.

5. But wait, there’s more.

Social can also have a significant impact on research, product development, recruitment, retention, vendor relations and yes, even customer acquisition activities. And while I can’t possibly support all of these roles in this short paragraph, the point should be clear by now—defining social as its own discipline means limiting its impact and relegating it to an afterthought versus making it a foundational component of your go-to-market strategy.

Drew Neisser is the founder and CEO of Renegade, a leading-edge social media & content marketing agency in NYC. A long-time content creator and social practitioner, you can find Drew’s writings on Fast Company, MediaPost, Social Media Today and His monthly newsletter, The Cut, is prized among friends and clients.


Adapting to Change


How This Startup Pivoted To Survive

by Hollie Slade,

May 16

‘You can’t replicate Seamless or OpenTable OpenTable for another industry,’ says Payal Kadakia, CEO and cofounder of fitness class subscription startup, ClassPass, which pivoted and rebranded this year.

“It shouldn’t be such a disaster to find these classes and to book them,” thought Payal Kadakia, a Bain Consultant who was also a passionate dancer. So, she founded ClassPass, as an easy way to find yoga, barre, dance, pilates and a host of other classes locally and book online.

Now a subscription service, the New York-based startup began life as a search engine but didn’t see traction. “We really had to think about the value proposition for the customer,” says Kadakia.

“Just because we had all the classes listed, it didn’t mean we were going to incentivise people to actually go and work out and that was really what the backbone of the company was.”

They wanted to match people with the some 36,000 boutique exercise studios in the U.S, all of which have excess capacity. It’s a way for these studios to attract customers outside their own customer base. But, their pay-per-class model didnt see the sales they’d expected.

So, they went back to the drawing board and tried to replicate something people were used to, a subscription-based service like the gym where you can try out a many different local classes as you want on a monthly basis.

ClassPass closed a $2 million seed round from angel investors in March and is now actively recruiting.

“It’s very important for us to have everyone in the team actually go to class,” says Kadakia.

6 images

Photo by: Hollie Slade Forbes Staff


9 minutes a day

Sometimes we hate sharing these little secrets of the trade. Well William Arruda at Forbes decided to share 9 of those little secrets that help us in the industry earn our money. Read on.

Why 9 Is The Magic Number For Boosting Your Career

By William Arruda, www.forbes.comView OriginalMay 5th, 2014
About a year ago, the folks at LinkedIn approached me with a question: How much daily time should career-minded professionals devote to managing their brand? How many “clock hours” does it really take to achieve those professional goals? It was a great question.

Before coming to me, they had done some research of their own, which revealed that most people think they need to devote 30 minutes or more each day. Who has that kind of free time to focus on personal branding? Unfortunately, because we believe we need to devote such a significant chunk of time, we end up devoting none.

So I embarked on my own research project to determine the minimum number of minutes you need to spend in order to make a significant impact. If the effort doesn’t seem onerous, you’re more likely to make it part of your daily routine. What I found might startle you.

The actual amount of daily time you need to spend working on your career – as opposed to working in your career – is just nine minutes.

Why nine minutes?

Focus is fundamental. Confucius once said, “If you chase two rabbits, you catch none.” Many educators and psychologists agree that the ability to focus one’s attention on a task is crucial for the achievement of one’s goals and that about 10 minutes is the amount of time we can focus before our mind starts to wander. But even 10 minutes (double digits and all) – still seemed like a big number. So I started to experiment with the number nine, and the results were dramatic:
There’s a lot you can do in nine minutes. Before settling on the number nine, I looked at what can actually be accomplished in nine-minute bursts. There are thousands of career-building activities you can easily complete in that brief span. The ones you can’t complete so quickly can be broken into nine-minute milestones and achieved in successive days.
It adds up. Nine minutes per weekday translates into 45 minutes a week, or roughly one full workweek each year. It’s like giving yourself a weeklong retreat dedicated to the brand called you!
You likely have nine minutes. This brief but focused period eliminates the “I don’t have time for career management” excuse. When your career is important to you, you’ll
Nine has a health benefit too! Career management isn’t worthwhile if it makes you feel pressured or adds to your stress level. Stress impedes success. Your nine-minute action will likely reduce stress because you can feel a sense of accomplishment without feeling guilt for taking time away from your “real” job. (Of course, you should think of building your brand as part of your real job.)

I knew I was onto something with nine minutes when I asked the amazing and prolific Dan Pink to review my new book, Ditch. Dare. Do! Of all the topics in the book, he decided to focus on the nine-minute plan in his testimonial. My corporate HR clients are equally sanguine because they know how busy their people are. They’re always looking for ways to help them do double duty, working on their career while working on their job.

So what kinds of actions can you complete in nine minutes? Here are my top nine:

Update your LinkedIn status, letting your contacts know what you are up to or what your opinion is on a timely topic.
Reach out to a former colleague or manager to reinforce your connection.
Discover your brand color. Then use it in your personal communications, your email signature and your online profiles.
Ask for feedback, recommendations and endorsements from managers, clients and other colleagues.
Research thought-leaders in your area of expertise on the web and choose one or two to follow.
Join a LinkedIn group and comment on a LinkedIn group post.
Recommend and congratulate others in their careers, and send thank-you notes (written or email) to team members, colleagues and others who have made a significant contribution.
Record your “Wins” for the week. Tracking all your successes will also keep you prepared for your annual performance review. Here’s a worksheet you can use to capture your wins.
Write your 3D Brand Bio. This one will take a week’s worth of nine-minute actions:
Day 1: Get your current draft and decide what you want to keep.

Day 2: Identify what else you would like to include: values, passions, personality, (emphasizing the who not the what).

Day 3: Create a first draft.

Day 4: Test it, get feedback.

Day 5: Refine and upload as your LinkedIn summary to your corporate intranet and to other social media profiles.

If that isn’t enough to get you in the nine-minute mindset, here are some additional resources:

Watch this fun video all about the number 9
Join the 9-Minutes-a-Day LinkedIn group
Use these 9 tips for making 9 minutes work for you
Read the complete 9-Minute Manifesto
Download the 9-Minute Infographic and post it somewhere you’ll see it very day
Reading this article counts as your nine minutes for today. What will you do with your nine minutes tomorrow?

Follow me on Twitter and check out my latest book, Ditch. Dare. Do! 3D Personal Branding for Executives.

Apple Enters Health Space – part II

A share for the Yakir Group’s Health related clients.
Apple planning App Store-like health platform for connected medical devices – report

by AppleInsider Staff, appleinsider.comMay 5 07:05 AM
Apple’s decision to enter the “quantified self” race reportedly will not end with a so-called “iWatch,” as the company is thought to be considering the creation of a centralized tracking platform for health and fitness devices similar to the iOS App Store.

While wearable biometric devices are believed to be Apple’s immediate interest, some suspect that a new platform is the company’s longer-term play. “There’s no doubt that Apple is sniffing around this area,” health technology expert Ted Driscoll told Reuters.

Cupertino, Calif.-based Apple has hired a number of biomedical sensor experts in recent months, moves that Rock Health executive Malay Gandhi told the publication are indicative of “a very specific play in the bio-sensing space.” They include the fitness expert behind Nike’s FuelBand, a healthcare privacy expert, and various scientists with expertise in non-invasive blood glucose monitoring and pulse oximetry.

Many of those hires are said to have joined the company with little idea of what they would ultimately be working on, a sign that Apple may be trying to build a health-focused unit more broad than previously anticipated.

“Some of the talent (Apple recruited) has access to deep wells of trade secrets and information,” pulse oximetry firm Masimo’s CEO Joe Kiani said, adding that Apple is “just buying people” with large compensation packages. Masimo’s former research director is among those who have moved to Cupertino in recent months.

Apple already enables step-counting and other motion-related applications through its custom M7 coprocessor found in the A7 CPU that drives the iPhone 5s. But with this year’s anticipated launch of iOS 8, Apple has been rumored to delve even further into the health and fitness market.

In particular, it’s been said that a key feature of iOS 8 may be a so-called “Healthbook” application that would act as a central point for users to measure and track health-related data on their iPhone. This application might interface with a variety of wearable and connected devices that could track information such as weight, heart rate, blood pressure and more.