When the audio is sent to me from I Heart Radio Media, I receive one of the local editions with the local spots.  We’ve agreed to eliminate the local spots when publishing them to the Yakir Group Website and to SoundCloud (so commercial free for now). We are working on a new sponsorship and advertising model for the broadcast/podcast and social media posts. We will keep you updated.

In addition, this should be the last post where the show is broken down by its broadcast segments, which are two half hour segments.  We are working with WAXE and I Heart Media on expanding the show and working on a more segmented format.

We are introducing a new marketing effort designed for small business and local communities called “CONVERSATIONS”

My co-hosts are John Mallen, CEO of JMCPR and Tyler Pennock, Managing Director, Digital Health at Burson Marsteller.


Tyler Pennock

john Mallen

John Mallen





TWITTER: @yakabouttech


Its a way for you to communicate with us, so we know what we need to be discussing.

‘Wearable’ Deodorant? Google Working on ‘Odor Removing Device’

by Jack Neff., adage.comFebruary 18

Analog deodorants could be rendered obsolete.
Deodorant marketers have a new frenemy: Google is working on a digital, wearable, socially enabled deodorant device.

Google Technology Holdings was awarded a patent last week for an “odor removal device” that includes an activity sensor to help predict when you’ll get body odor, an automatic fragrance emitter to combat it and a system that tracks people in your social networks so you can avoid them when you smell bad.

“The route-suggesting portion may provide an alternate route to travel such that the predicted odor may not offend others that are socially connected to the user and that travel the same routes as the user,” according to the patent abstract.

Google Spritz — just wild conjecture at a possible name — might either pre-emptively destroy odor or use Google Maps and/or your Android device to prevent any social fallout from it. Presumably, the Google Self-Driving Car could someday prevent you from heading to work or the home of a Google+ acquaintance under malodorous conditions.

New York Daily News, which first reported the patent, noted that Google had filed for it in 2012, and that patents are frequently awarded for products that never see the light of day. So the analog deodorant industry may have no need to worry.

However, it does raise the question of whether Google’s aggressive efforts to stock up on packaged-goods marketing talent in recent years is just about selling advertising or has deeper implications.


Why Elders Smile

A few months ago, Ezekiel Emanuel had an essay in The Atlantic saying that, all things considered, he’d prefer to die around age 75. He argued that he’d rather clock out with all his powers intact than endure a sad, feeble decline.

The problem is that if Zeke dies at 75, he’ll likely be missing his happiest years. When researchers ask people to assess their own well-being, people in their 20s rate themselves highly. Then there’s a decline as people get sadder in middle age, bottoming out around age 50. But then happiness levels shoot up, so that old people are happier than young people. The people who rate themselves most highly are those ages 82 to 85.
Psychologists who study this now famous U-Curve tend to point out that old people are happier because of changes in the brain. For example, when you show people a crowd of faces, young people unconsciously tend to look at the threatening faces but older people’s attention gravitates toward the happy ones.
Older people are more relaxed, on average. They are spared some of the burden of thinking about the future. As a result, they get more pleasure out of present, ordinary activities.
Meditation is good for the brain. A new wave of research has connected the ancient practice to many cognitive benefits, from greater attention and focus to reduced symptoms of anxiety and depression to improved cognitive control and executive functioning.
According to a new study from the UCLA Brain Mapping Center, meditation may also protect the aging brain. Researchers from the University of California at Los Angeles and Australian National University found that the brains of longtime meditators were less affected by aging than the brains of those who don’t meditate.
The brain begins to decline in the 20s, and continues to decrease in volume and weight through old age. Meditation, in addition to boosting emotional and physical well-being at any time in life, may be an effective way to prevent neurodegenerative diseases like dementia, Alzheimer’s and Parkinson’s, as well as help stave off some of the normal cognitive decline that comes with aging. The strategy is free, and it comes with no side effects.


Cloud Storage

It can be difficult to decide what kind of cloud storage is right for you.
It depends on which operating system you use most frequently, the types of files you like to upload, and a bunch of other factors.
For example, if you spend most of your day checking Gmail and using Chrome, Google Drive would probably be the most convenient and familiar to you. Microsoft’s OneDrive is ideal if you primarily use Windows-based devices.
While each service has its advantages and disadvantages, some storage platforms are cheaper than others.
Here’s how all of the options look for each service.
(Note: all prices refer to individual accounts, not options for businesses).
Google Drive
15GB- Free
100GB- $1.99 per month
1TB- $9.99 per month
2GB- Free
Up to 16GB- Free, if you refer a bunch of friends. With a basic free account, you get an extra 500MB per referral and you can earn up to 16GB total through this method. It works the same for paid users, but you get 1GB instead of 500MB per referral.
1TB- $9.99 per month
5GB- Free
20GB- $0.99 per month
200GB- $3.99 per month
1TB- $9.99 per month
15GB- Free
100GB- $1.99 per month
200GB- $3.99 per month
1TB- $6.99 per month
Now here’s those storage prices compare, depending on what you’re looking for.
Google Drive and OneDrive give you the most storage space for free.
Google Drive and OneDrive offer the most storage space for free. You get 15GB of storage without having to pay; Dropbox only offers 2GB and iCloud only offers 5GB.
Dropbox gives you an extra 500MB of storage each time you get a friend to sign up, and you can earn up to 16GB through referrals. If you’re have a Pro account (meaning you pay for 1TB of storage), you get 1GB instead of 500MB each time you refer someone.
Microsoft’s OneDrive is the cheapest if you need a whole terabyte of space.
If you need a lot of storage, Microsoft’s OneDrive is the cheapest. You get a whole terabyte (or 1,000GB) of storage for just $6.99 per month. And, Microsoft throws in an Office 365 subscription with that price, which is an excellent deal.
Google Drive and Dropbox tie for the second cheapest option at $9.99 for one terabyte of storage. Apple charges $19.99 per month for one terabyte of space.
Google Drive and iCloud have the most flexible options of the four.
Both Google and Apple offer the most flexible options in terms of pricing and storage. If you’re looking for high capacity storage options, Google Drive offers 10-, 20-, and 30-terabyte options for $99.99, $199.99, and $299.99, respectively, per month.
Apple’s iCloud storage maxes at one terabyte, but there are more options for those who want less space. For example, you can opt for 20GB for $0.99, 200GB for $3.99, or 500GB for $9.99 per month. If you want something less than a terabyte, Google only offers the free 15GB and 100GB for $1.99 per month.
Dropbox and OneDrive don’t offer as many choices. With Dropbox, you either get 2GB of storage for free or a whole terabyte for $9.99. The good news is you can get more storage space for free through referrals, but for those who would rather pay a few bucks a month and don’t have the time to seek out friends to refer, there’s no middle option.
OneDrive offers a few options (there are 100GB and 200GB plans), but Google Drive and iCloud offer more.
It’s important to keep in mind that pricing isn’t the only factor you should take into account when choosing a cloud service. But if you have a particular budget in mind, it’s a good place to start.

Former ABC’s, the Bachelor – Matt Grant and a 1976 Interview with Arthur C. Clarke


Matt Grant


Arthur C. Clarke

We have a stunning interview from 1976 with Arthur C. Clarke, inventor and science fiction writer who totally predicted the future we are living now. And Ladies and some gentlemen we have Matt Grant, the bachelor from ABC’s the bachelor, season 12. What does he have to do with tech. Well if you’ve caught his twitter and Facebook following, you’d know what thousands of women and some of us men are doing with our time.


We have the great Michael Semer and another edition of App or Yak.









“Center City couple Diana and Jason Airoldi finally got their Comcast cable and internet hookup after six full weeks of broken appointments by the cable giant,” HOW? They wrote to Philadelphia news columnist Ronnie Polaneczky whom took pity on the couple and called to the ultimate authority at Comcast Corp. — Suzanne Roberts, the 92-year-old mother of the company’s CEO. In less than a day, Comcast trucks were at the Airoldi home, and the problem was solved.”

“Seeing-I” is a social-artistic experiment that questions how much of the individual is an inherent personality and how large a portion of the individual is a cultural identity.
For 24 hours a day for 28 days, artist Mark Farid will wear a Virtual Reality Headset through which he will experience life through another person’s eyes and ears, this person is known as – the other. The other will wear a pair of glasses that covertly capture audio and video. This footage will then be watched back by Mark, who will be confined to a gallery space.


This summer, a hotel will open in the Netherlands-themed Huis Ten Bosch amusement park in Nagasaki, Japan. It will have 72 rooms. Room fees will start at $60 per night. And it will be staffed by 10 humanoid robots.
The Henn-na Hotel’s blinking and “breathing” actroids will be able to make eye contact, respond to body language, and speak fluent Chinese, Japanese, Korean, and English, The Washington Post reports. They will check in guests, carry bags, make coffee, clean rooms, and deliver laundry.

“How much do you tip a robot?”
The robot staff will be supplemented with a human staff…for now. At a news conference in Japan, Huis Ten Bosch president Hideo Sawada said, “In the future, we’d like to have more than 90 percent of hotel services operated by robots.”

The actroids aren’t the only futuristic thing about the Henn-na. Guests will be able to unlock their rooms through facial recognition software, and radiation panels capable of detecting body heat will monitor and adjust room temperatures.
This isn’t just some futuristic fever dream: the hotel is scheduled to open on July 17th.

Rebecca Katz talks about her new book “The Healthy Mind Cookbook” and another edition of “App or Yak”.


Happy Monday – We have a great show for you today.  From the Bay area, we have Rebecca Katz, a Nationally recognized culinary expert on the role of food in supporting mental health. Her new book “The Healthy Mind Cookbook”: Big flavor recipes to enhance brain function, mood, memory and mental clarity comes out tomorrow. Michael Semer is back with another edition of “App or Yak”.

Yak About Tech dives in the the worlds of Media, Marketing and Technology.  If you have an idea , subject or think that you’d be a good interview and fit for “Yak About Tech”, contact us at the following:

follow on twitter: @yakabouttech

linkedin: David Yakir


From the beautiful studio’s of WAXE 107.9, we have a special call out to our Boston friends who are listening on the I Heart Radio website and app – and buried under several feet of snow. We can either come up there and help you shovel out or you are welcome to come to the treasure coast to get away.


Luna is the name of a brand new crowd-funding project that has taken Indiegogo by storm, as it promises to revolutionize sleep and bring it to the Internet-of-Things future. The device is a mattress cover packed with sensors that monitors your sleep patterns and talks to a variety of connected devices, such as smart coffee machines, which it can instruct to automatically make a fresh pot as you wake up each morning.

The mattress cover registers your sleep patterns and can be used to automatically adjust its temperature. Luna analyzes your sleep cycle, heart rate and breathing rate to further improve your sleeping experience. The device can also connect to your smartphone to set up alarms, and to find out more details about your daily health-related activities, including exercise and eating habits.

The Luna is available for pre-order at $199 (prices varies depending on size) which is at least $50 less than the future retail price, and should be delivered to backers starting in August. With an initial goal of $100,000 the project has already been funded, as more than 1,800 backers already pledged more than $390,000 so far — the funding round ends on February 26.



Amazon Prime is a hit right now: Membership has been spiking over the last year, and members are spending more on average than regular customers, which is a huge plus for the online retail giant. That’s because they’re paying $99 a year to get free two-day shipping plus access to Amazon’s giant digital library of music, movies, and TV shows,

Based on comScore data charted for us by BI Intelligence, shows the age breakdown of Amazon customers in the US — and it looks like older shoppers are more loyal to the service than the younger crowd. Amazon Prime seems to appeal much more to people aged 40 and up — and it’s particularly attractive to seniors 60 and up. And why not, look at all the white tennis shoes you can get in just two business days.

“Yak About Tech” Yakir is getting married. The great Charles Townes Obit, The dating game. Feb 2 2015

Charles_Townes_Nobel Charles Townes

One of my hero’s died. The man who made the Laser possible.  The laser as you know made virtually everything digital possible. We talk about online dating with an editorial by David Brooks of the New York Times. We have Michael Semer with a new edition of “App or Yak”.


Half Time

Charles H. Townes, Who Paved Way for the Laser in Daily Life, Dies at 99



Charles Townes in 1955. Credit Eddie Hausner/The New York Times

Charles H. Townes, a visionary physicist whose research led to the development of the laser, making it possible to play CDs, scan prices at the supermarket, measure time precisely, survey planets and galaxies, and even witness the birth of stars, died on Tuesday in Oakland, Calif. He was 99.

His death was confirmed by his daughter Linda Rosenwein.

In 1964, Dr. Townes and two Russians shared the Nobel Prize in Physics for their work on microwave-emitting devices, called masers, and their light-emitting successors, lasers, which have transformed modern communications, medicine, astronomy, weapons systems and daily life in homes and workplaces.

One of the most versatile inventions of the 20th century, the laser amplifies waves of stimulated atoms that shoot out as narrow beams of light, to read CDs and bar codes, guide missiles, cut steel, perform eye surgery, make astronomical measurements and carry out myriad other tasks, from transmitting a thousand books a second over fiber optic lines to entertaining crowds with light shows.


Charles Townes with his wife, Frances, in 2006 after his sculpture was unveiled in his hometown, Greenville, S.C. Credit The Greenville News/Heidi Heilbrunn, via Associated Press

The technological revolution spawned by lasers, laying foundations for much of the gadgetry and scientific knowledge the world now takes for granted, was given enormous momentum by the discoveries of Dr. Townes and — because almost nothing important in science is done in isolation — by the contributions of colleagues and competitors.

Thus, Dr. Townes shared his Nobel with Nikolai G. Basov and Aleksandr M. Prokhorov, of the Lebedev Institute for Physics in Moscow, whom he had never met. It was Dr. Townes and Dr. Arthur L. Schawlow who wrote the 1958 paper “Infrared and Optical Masers,” describing a device to produce laser light, and secured a patent for it. A graduate student, R. Gordon Gould, came up with insights on how to build it, and named it a laser, for light amplification by stimulated emission of radiation. And it was Dr. Theodore H. Maiman, a physicist with Hughes Aircraft in California, who built the first operational laser in 1960.

Over six decades, Dr. Townes developed radar bombing systems and navigation devices during World War II, advised presidents and government commissions on lunar landings and the MX missile system, verified Einstein’s cosmological theories, discovered ammonia molecules at the center of the Milky Way and created an atomic clock that measured time to within one second in 300 years.

He moved easily from lab to classroom to government policy-making groups: with Bell Laboratories for nearly a decade when it was the world’s most innovative scientific organization; with Columbia University for more than 20 years, when he achieved his most important breakthroughs; and with theInstitute for Defense Analyses, a research center that advised the Pentagon on weapons and defense systems in the Cold War.

Like most scientific researchers delving into unknown realms, Dr. Townes had not aimed to invent devices that would become laser printers or supermarket scanners, let alone technologies that would put movies on discs or revolutionize eye surgery.

He was interested in molecular structures and the behavior of microwaves — theoretically as a way to measure time with unprecedented accuracy, but more tangibly because the Pentagon, which partly funded his work at Columbia University’s Radiation Laboratory, wanted better communications and radar systems using shorter wavelengths to reach greater distances.

He had an “a-ha!” moment. Sitting on a park bench in Washington one April morning in 1951, pondering how to stimulate molecular energy to create shorter wavelengths, he conceived of a device he called a maser, for microwave amplification by stimulated emission of radiation. It would use molecules to nudge other molecules, and amplify their thrust by getting them to resonate like tuning forks and line up in a powerful beam.

He and two graduate students, James P. Gordon and H. J. Zeiger, built his maser in 1953 and patented their creation. It was the first device operating on the principles of the laser, although it amplified microwave radiation rather than infrared or visible light radiation.

Five years later, Dr. Townes and Dr. Schawlow, who was his brother-in-law and would win the 1981 Nobel Prize in Physics for work on laser spectroscopy, drew a blueprint for a laser. They called it an optical maser, a term that never caught on, and through Bell Laboratories they secured the first laser patent in 1959, a year before Dr. Maiman’s first working model.

Despite their patent, they profited little. Both were bound to Bell Labs, Dr. Schawlow as an employee and Dr. Townes as a consultant. Dr. Gould, the former graduate student, was denied a laser patent in 1959, but in 1977 won a long court fight against the Townes-Schawlow patent and received some royalties. It was the entrepreneurs, however, who grew rich on laser products.


Charles H. Townes, a Nobel-winning physicist who helped invent the laser, speaking in 2005 on receiving the Templeton Prize, honoring his efforts to bridge the differences between science and spirituality. Credit Gregory Bull/Associated Press

Charles Hard Townes was born in Greenville, S.C., on July 28, 1915, one of six children of Ellen Hard Townes and Henry Townes, a lawyer. Charles, a brilliant student of wide interests, including entomology and ornithology, graduated from the local high school in 1931, when he was 15. (In Greenville, he was honored in 2006 with a public statue, depicting him on the park bench when he had his maser brainstorm.)

At Furman University in Greenville, he majored in physics and modern languages, and was curator of the college museum and a member of the band, glee club, swimming team and newspaper staff. He graduated valedictorian with two bachelor’s degrees in 1935 at age 19. Focusing on physics, he earned a master’s degree at Duke University in 1937 and a doctorate at the California Institute of Technology in 1939.

He joined Bell Laboratories in 1939 at its Murray Hill, N.J., headquarters and developed wartime radar bombing and navigational systems. He later studied radio astronomy and microwave spectroscopy as a means of controlling electromagnetic waves.

In 1941, Dr. Townes married Frances Brown. She survives him, as do their four daughters, Ms. Rosenwein, Ellen Townes-Anderson, Carla Kessler and Holly Townes; six grandchildren; and two great-grandchildren.

In 1948, he was named the executive director of the Radiation Laboratory at Columbia. Two years later, he became a full professor, and from 1952 to 1955 was the head of Columbia’s physics department. He also lectured abroad on Guggenheim and Fulbright fellowships.

Dr. Townes was often in the news in the 1950s and ’60s under headlines that seemed like science fiction: “Bell Shows Beam of ‘Talking’ Light,” “Man Shines a Light on the Moon,” “Man Listens for Life on Worlds Afar.”

On leave from Columbia, he directed research at the Institute for Defense Analyses from 1959 to 1961, then became provost and taught at M.I.T. He joined the University of California at Berkeley in 1967 and retired in 1986. He and other Nobel laureates backed a nuclear test ban treaty in 1999 and, in 2003, opposed an American war in Iraq without wide international support.

Besides more than 125 scientific papers, he wrote “Microwave Spectroscopy” (1955, with Dr. Schawlow) and two memoirs, “Making Waves” (1995) and “How the Laser Happened: Adventures of a Scientist” (2002).

President Ronald Reagan awarded him the National Medal of Science in 1982, and in 2005 he received the Templeton Prize for contributions to spiritual understanding.

Calling himself a Protestant Christian, Dr. Townes saw science and religion as compatible, saying there was little difference between a scientific revelation, like his maser brainstorm, and a religious one.

“Understanding the order of the universe and understanding the purpose in the universe are not identical,” he acknowledged in a paper in 1966, “but they are not very far apart.”

Correction: February 1, 2015An earlier version of this obituary misspelled the surname of a graduate student who helped Dr. Townes build a microwave-emitting device in 1953. He was H.J. Zeiger, not Zeigler.

Daniel E. Slotnik contributed reporting.

A version of this article appears in print on January 29, 2015, on page A1 of the New York edition with the headline: Charles H. Townes, Laser Pioneer, Dies.Order Reprints Today’s PaperSubscribe


The Devotion Leap

by David Brooks,

January 22

The online dating site OkCupid asks its clients to rate each other’s attractiveness on a scale of 1 to 5. When men rated the women, the median score was about 3 and the ratings followed a bell curve — a few really attractive women and an equal number of women rated as unattractive.

But when women rated men, the results were quite different. The median score was between 1 and 2. Only 1 in 6 of the guys was rated as having above average looks. Either the guys who go to places like OkCupid, Tinder and other sites are disproportionately homely, or women have unforgiving eyes.

Looks, unsurprisingly, dominate online dating. But I learned some details from “Dataclysm,” the book by Christian Rudder, who is the co-founder and president of OkCupid.

There’s a gigantic superstar effect. Women who are rated in the top 5 percent of attractiveness get a vast majority of the approaches. The bottom 95 percent get much less. For men, looks barely matter at all unless you are in the top 3 percent or so. The hunks get barraged with approaches.

It’s better to have a polarizing profile than a bland one. People who generate high levels of disapproval — because they look like goths or bikers or just weird — often also generate higher levels of enthusiasm.

Racial bias is prevalent. When Asian men are looking at Asian women they rate them as 18 percent more attractive than average. But when they are looking at black women, they rate them as 27 percent less attractive. White and Latino men downgrade black women by nearly the same percentage. White, Latino and Asian women have similar preferences.

When people start texting or tweeting to each other, they don’t turn into a bunch of Einsteins. Rudder looked into the most common words and phrases used on Twitter. For men they include: good bro, ps4, my beard, in nba, hoopin and off-season. For women they include: my nails done, mani pedi, retail therapy, and my belly button.

People who date online are not shallower or vainer than those who don’t. Research suggests they are broadly representative. It’s just that they’re in a specific mental state. They’re shopping for human beings, commodifying people. They have access to very little information that can help them judge if they will fall in love with this person. They pay ridiculous amounts of attention to things like looks, which have little bearing on whether a relationship will work. OkCupid took down the pictures one day. The people who interacted on this day exchanged contact info at twice the rate as on a regular day.

The dating sites have taken the information available online and tried to use it to match up specific individuals. They’ve failed. An exhaustive review of the literature by Eli J. Finkel of Northwestern and others concluded, “No compelling evidence supports matching sites’ claims that mathematical algorithms work.” That’s because what creates a relationship can’t be expressed in data or photographs. Being in love can’t be done by a person in a self-oriented mind-set, asking: Does this choice serve me? Online dating is fascinating because it is more or less the opposite of its object: love.

When online daters actually meet, an entirely different mind-set has to kick in. If they’re going to be open to a real relationship, they have to stop asking where this person rates in comparison to others and start asking, can we lower the boundaries between self and self. They have to stop thinking in individual terms and start feeling in rapport terms.

Basically, they have to take the enchantment leap. This is when something dry and utilitarian erupts into something passionate, inescapable and devotional. Sometimes a student becomes enraptured by the beauty of math, and becomes a mathematician. Soldiers doing the drudgery of boot camp are gradually bonded into a passionate unit, for which they will risk their lives. Anybody who has started a mere job and found in it a vocation has taken the enchantment leap.

In love, of course, the shift starts with vulnerability, not calculation. The people involved move from selfishness to service, from prudent thinking to poetic thinking, from a state of selection to a state of need, from relying on conscious thinking to relying on their own brilliant emotions.

When you look at all the people looking for love and vocation today, you realize we live in a culture and an online world that encourages a very different mind-set; in a technical culture in which humanism, religion and the humanities, which are the great instructors of enchantment, are not automatically central to life.

I have to guess some cultures are more fertile for enchantment — that some activities, like novel-reading or music-making, cultivate a skill for it, and that building a capacity for enchantment is, these days, a countercultural act and a practical and fervent need.

© 2015 The New York Times Company.

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