HERB OSCAR ANDERSON “The Morning Mayor” – PART ONE – What does HOA have to do with Technology?

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Listen to Herb Oscar Anderson @ http://www.wosnfm.com/common/page.php?id=221

(UN-EDITED) Herb Oscar Anderson or HOA. They called him the morning Mayor of New York. He was my teenage musical curator on New York’s WABC 77.0 radio from 1960 – 1968. I began listening to music back in 1960 when HOA arrived at WABC until he left in 1968 – when I entered my post beatnik pre-hippie college years. Where did the music start? Elvis for sure. Connie Francis and Jim Reeves were there. The great Marty Robbins singing “El Paso.”  Chubby Checker, Brenda Lee and Roy Orbison were playing through my 8 transistor radio with the single ear plug. They were certainly all friends of the Morning Mayor HOA. He was the Jockey that taught America that not all Rock n’ Rollers were bad – still mixing in some big band sounds and speaking sweetly to the post 50’s stay-at-home housewives. I think the last song he might have introduced me to was the Beetles “Hey Jude”.WABC-Survey-1961-03-02A

Now, I was going to interview him on the I Heart Radio show “Yak About Tech”. The first question people had was “What does HOA have to do with Tech?”

Way before my theatre days in London and New York. Years before most of you knew me as the founder of Blue Marble ACG, (a legendary internet marketing company), there were a couple of 14 year old Brooklyn boys in the 1960’s addicted to their radios and music. We divided our time between WMCA  57 (first on your dial) and WABC 77, the progenitors of New York  Rock and Roll.  My friend Andrew Levy and myself, depending on who the DJ was, would go back and fourth between the two.  We would take turns. I’d listen to Herb Oscar Anderson, he’d listen to Joe O’Brien (with his sidekick, Benny). In the evenings it was Dan Ingram or B. Mitchell Reed (BMR). But we listened. It wasn’t long before we knew what we wanted to do.

CONTENT CREATION

Our respective families knew we were obsessed with creating our own radio station. If memory serves me right, I think we wrote our very first business plans at 13 or 14 years old. We were going into competition with WABC and WMCA. Andrew created WAML radio and I created WDJY. We took our plans to our parents. His family, better off financially than mine, bought him a Webcor reel-to-reel tape recorder. Some days after school, we’d go to work at his house creating our shows. As it was his tape recorder, we created WAML first. The show was a combination of songs recorded directly from the “Victrola” and recording our favorite show personalities from the radio. In the interview with HOA, I told him that he was a guest on my show years earlier.” We would physically splice the recordings of him from the radio directly to the recordings that we made so it would seem as if HOA was our guest.

After a few months, my dad surprised me with my very own reel-to-reel. It was a knockoff of the Webcor called Lucor. It would do just fine. Days on end, I would do nothing else but tape new shows.  I’d interview all the people living in my apartment building. I’d borrow “singles” from my family and friends to record. I’d have all the popular DJ’s on and mimic my favorite talk show personality Barry Gray of WMCA fame.  I was now ready for WDJY to not only compete with WAML, but with WABC and WMCA.  The competition was on.

DISTRIBUTION

I was envious of Andrew living in a private home while we lived in a 1 1/2 half bedroom apartment where I shared a room with my brother.  But then it occurred to me that I could use this to my advantage. I knew I needed a distribution channel. So, HERE COMES THE TECH.

During the old Bell Telephone days, phones were rather simple gadgets. Only a few rudimentary technologies were involved. It was easy to get your hands on old phones. People were upgrading to colorful Princess phones and tossed the old black ones. One day, I decided that I would connect two old phones so that my brother and I could play “telephone” using real phones instead of cans and strings. I learned that there were three wires that went into the wall; one was for power, the two others were for the in and out going sound. The phones didn’t need much power to carry sound. A few D Cells did the trick. I had enough wire to run the phones from one room to the other. After I took care of the technology end and placed the phones in two different rooms, I yelled for my brother to pick up the phone. When he did and I heard him say hello, I was Alexander Graham Bell for a moment.

Andrew and I along with some friends whom lived in the apartment building devised a plan to put our newly formed telephone system in place. The plan was to wire up five friends apartments. It called for running wires through each apartment and out the fire escapes. It took a month or so to acquire enough wire, phones and to put our D cell power plant in place. When it was completed, we needed a way to tell one another when to pick up the phone (we had no switches or system to actually dial). One ring on the (parents) apartment phone meant pick up our phones. It worked like a charm.

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It also meant that if everyone picked up the phone at the same time, I would have an audience. And that I did. After school each day I’d make my 1/2 hour recording of the “Yak” show on WDJY.  I’d call the friends, they’d pick up and I’d play the recording into the handset. I had a distribution channel and was in competition with WABC and WMCA. They say that Herb Oscar Anderson and WABC had the largest radio audience in history with a respective 8 million listeners. But as my colleagues in the marketing sector know, my 5 listeners were targeted better.

Listen to the Herb Oscar Anderson interview. and coming… COMING PART TWO: GETTING TO KNOW HERB OSCAR ANDERSON and an era explained.

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 Listen to Herb Oscar Anderson @ http://www.wosnfm.com/common/page.php?id=221

Talk of “Conversations” with David and John

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Well it’s been an extraordinary week on multiple fronts.  We put out teaser for The Yakir Group’s new social media offering “CONVERSATIONS” and the response has been extraordinary.  Of course, John and I continued the discussion on the benefits to individuals and executives.  I’m posting video excerpts from the show. Probably posted above this post, so you’ve most likely have seen them.  So, now that “Conversations” has been introduced, we’ve got another big one coming. Hint: new production group and facilities. So, for now I’ll leave you to listen.

 

“Yak About Tech” The Role of Personal Branding with John Mallen

“YAK ABOUT” ?

SOME NOTES:

The other day I posted a video excerpt of this show. We have been experimenting with turning the radio/podcast broadcast experience to video. As is the usual process, we have been recording the video of the show (thanks Howard Stern) to see where we can take this. We will be developing the video broadcast in small steps.  While we do an hour show for I Heart Radio and WAXE, we will do better by recording segments of 5 minutes or less for the “Yak About” Channel.

Yes, you read that right. As “Yak About Tech” grew up, we found that although TECH was the foundation of our discussions, the topics ranged from business services to healthy eating. We did shows on photography, business consulting, tech based exercise platforms etc.

As we began to design our Youtube channel, it had been suggested that we rename the channel “THE YAK ABOUT” channel. Giving us the leeway to “yak” about many subjects. Also, it gives us the ability to bring in new hosts with expertise in various fields. We will roll out the channel gradually over the next 6 months. And I certainly trust and appreciate that with your help and feedback, we’ll deliver an interesting and diverse set of “CONVERSATIONS”.

Which brings me back to this weeks show. We have John Mallen, founder and CEO of JMCPR on once again discussing the rollout of “CONVERSATIONS” for individuals, executives and small businesses.

Thanks David

 

Video Excerpt of 4.13.15 Yak About: Tech with John Mallen

Here is the three minute excerpt of the April 13 broadcast of “Yak About Tech”. We are talking with John Mallen, CEO of JMCPR about personal branding and social media for executives and small businesses. You can listen to the entire show Monday the 13th @ 3PM on WAXE and of course Yakabouttech.com, iTunes, Soundcloud.

“YAK ABOUT TECH” First remote broadcast from Tiburon California”

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Well, we did our first remote broadcast from Beautiful Tiburon California on the San Francisco Bay. The idea was to hit the tri-fector first time out. The plan – to broadcast over the I Heart Radio network to our traditional broadcast area with Sally and Wayne Dillon helming the controls at WAXE 107.9/FM 1370AM in Vero Beach, Florida. Additionally, we were recording the video feeds of our interviews with Sandy and Harlan Kleiman over skype for our new “Yak About Tech” Youtube channel which I would handle in San Francisco. And of course (wait for it) we would broadcast live over Twitter’s Periscope network.

It was a rather daunting undertaking and probably the first time all three were attempted simultaneously.  So, how did it go?

I travelled with the following equipment. My 2014 Macbook Air, The iPhone 6 Plus, The Blue Yeti Microphone (heavy) and my Bose Quiet comfort Headphones.  The software on the Mac was Skype with Call Recorder, Screenflow and on the iPhone “Periscope.”

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As you might suspect, Sally and Wayne handled the show flawlessly in Florida. On my side, I had mixed results. I’m not sure what I was thinking, but the idea of conducting an interview while manning the controls of both Call Recorder and Screenflow while making sure I was in view of the iPhone camera for the Periscope broadcast was quite the balancing act.

PERISCOPE

Periscope certainly works as it should. Open the app, hit the record button and you are on the network. Keeping my face in view while conducting an interview was certainly distracting if not entertaining. I shut down Periscope about 15 minutes in. I need to rethink the execution of it, but it’s important that I make this work in the future as it is a means to reach people live outside of the broadcast network allowing them to interact with the show instead of just listening/watching later.

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CALL RECORDER and SCREENFLOW

Call recorder is a piece of software that installs and extends Skype’s capability by recording the video/audio of the Skype conversations and giving you an mp4 file to work with in editing.  Screenflow has the capability of recording your screen, your webcam, recording your mic and recording the audio from your device (notebook). It is also a very capable editing program. (It can also record your IOS device connected to your mac).

Call Recorder worked flawlessly, but in all the confusion, I screwed up the settings in Screenflow and forgot to change the local audio to record from my Blue Yeti mic. This will force me to use the audio from Call Recorder and match it up with the video in Screenflow during editing, which will be a time consuming process.

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It didn’t need to happen.  I always recommend to my audience friends to do the CHECK LIST. I didn’t, and will pay for it with some late night editing.

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The major take-away is that the Blue Yeti mic with a solid internet connection for Skype made it possible to do a remote broadcast with studio sound-quality. This opens up a great deal of opportunity and will have a great impact on the future “Yak About” series.

 

HarlanKleiman240x215My dedicated audience friends know Harlan and Sandy Kleiman well from previous interviews. A power couple; Harlan, is a serial entrepreneur with astonishing success in investment banking, creating and financing new endeavors and is now putting his considerable strength behind the healthcare tech industry.

Sandy, a favorite of the “Yak About Tech” audience is well know as the founder of “Healthy Culinary Coach”. She is almost single handedly teaching people that truly healthy food can be as good and better tasting than – well you know – the stuff we are currently stuffing down our throats.052

Our audience and distribution channels are growing. Can’t wait till next time. Remember, we are everywhere you are. Check us out on iTunes, Tunein and of course all your favorite Social channels.

Enjoy the show folks.

xoxo

david

yakabouttech@gmail.com

Twitter: @yakabouttech

facebook.com/yakabouttech