When the audio is sent to me from I Heart Radio Media, I receive one of the local editions with the local spots.  We’ve agreed to eliminate the local spots when publishing them to the Yakir Group Website and to SoundCloud (so commercial free for now). We are working on a new sponsorship and advertising model for the broadcast/podcast and social media posts. We will keep you updated.

In addition, this should be the last post where the show is broken down by its broadcast segments, which are two half hour segments.  We are working with WAXE and I Heart Media on expanding the show and working on a more segmented format.

We are introducing a new marketing effort designed for small business and local communities called “CONVERSATIONS”

My co-hosts are John Mallen, CEO of JMCPR and Tyler Pennock, Managing Director, Digital Health at Burson Marsteller.


Tyler Pennock

john Mallen

John Mallen





TWITTER: @yakabouttech

EMAIL: yakabouttech@gmail.com

Its a way for you to communicate with us, so we know what we need to be discussing.

‘Wearable’ Deodorant? Google Working on ‘Odor Removing Device’

by Jack Neff., adage.comFebruary 18

Analog deodorants could be rendered obsolete.
Deodorant marketers have a new frenemy: Google is working on a digital, wearable, socially enabled deodorant device.

Google Technology Holdings was awarded a patent last week for an “odor removal device” that includes an activity sensor to help predict when you’ll get body odor, an automatic fragrance emitter to combat it and a system that tracks people in your social networks so you can avoid them when you smell bad.

“The route-suggesting portion may provide an alternate route to travel such that the predicted odor may not offend others that are socially connected to the user and that travel the same routes as the user,” according to the patent abstract.

Google Spritz — just wild conjecture at a possible name — might either pre-emptively destroy odor or use Google Maps and/or your Android device to prevent any social fallout from it. Presumably, the Google Self-Driving Car could someday prevent you from heading to work or the home of a Google+ acquaintance under malodorous conditions.

New York Daily News, which first reported the patent, noted that Google had filed for it in 2012, and that patents are frequently awarded for products that never see the light of day. So the analog deodorant industry may have no need to worry.

However, it does raise the question of whether Google’s aggressive efforts to stock up on packaged-goods marketing talent in recent years is just about selling advertising or has deeper implications.


Why Elders Smile

A few months ago, Ezekiel Emanuel had an essay in The Atlantic saying that, all things considered, he’d prefer to die around age 75. He argued that he’d rather clock out with all his powers intact than endure a sad, feeble decline.

The problem is that if Zeke dies at 75, he’ll likely be missing his happiest years. When researchers ask people to assess their own well-being, people in their 20s rate themselves highly. Then there’s a decline as people get sadder in middle age, bottoming out around age 50. But then happiness levels shoot up, so that old people are happier than young people. The people who rate themselves most highly are those ages 82 to 85.
Psychologists who study this now famous U-Curve tend to point out that old people are happier because of changes in the brain. For example, when you show people a crowd of faces, young people unconsciously tend to look at the threatening faces but older people’s attention gravitates toward the happy ones.
Older people are more relaxed, on average. They are spared some of the burden of thinking about the future. As a result, they get more pleasure out of present, ordinary activities.
Meditation is good for the brain. A new wave of research has connected the ancient practice to many cognitive benefits, from greater attention and focus to reduced symptoms of anxiety and depression to improved cognitive control and executive functioning.
According to a new study from the UCLA Brain Mapping Center, meditation may also protect the aging brain. Researchers from the University of California at Los Angeles and Australian National University found that the brains of longtime meditators were less affected by aging than the brains of those who don’t meditate.
The brain begins to decline in the 20s, and continues to decrease in volume and weight through old age. Meditation, in addition to boosting emotional and physical well-being at any time in life, may be an effective way to prevent neurodegenerative diseases like dementia, Alzheimer’s and Parkinson’s, as well as help stave off some of the normal cognitive decline that comes with aging. The strategy is free, and it comes with no side effects.


Cloud Storage

It can be difficult to decide what kind of cloud storage is right for you.
It depends on which operating system you use most frequently, the types of files you like to upload, and a bunch of other factors.
For example, if you spend most of your day checking Gmail and using Chrome, Google Drive would probably be the most convenient and familiar to you. Microsoft’s OneDrive is ideal if you primarily use Windows-based devices.
While each service has its advantages and disadvantages, some storage platforms are cheaper than others.
Here’s how all of the options look for each service.
(Note: all prices refer to individual accounts, not options for businesses).
Google Drive
15GB- Free
100GB- $1.99 per month
1TB- $9.99 per month
2GB- Free
Up to 16GB- Free, if you refer a bunch of friends. With a basic free account, you get an extra 500MB per referral and you can earn up to 16GB total through this method. It works the same for paid users, but you get 1GB instead of 500MB per referral.
1TB- $9.99 per month
5GB- Free
20GB- $0.99 per month
200GB- $3.99 per month
1TB- $9.99 per month
15GB- Free
100GB- $1.99 per month
200GB- $3.99 per month
1TB- $6.99 per month
Now here’s those storage prices compare, depending on what you’re looking for.
Google Drive and OneDrive give you the most storage space for free.
Google Drive and OneDrive offer the most storage space for free. You get 15GB of storage without having to pay; Dropbox only offers 2GB and iCloud only offers 5GB.
Dropbox gives you an extra 500MB of storage each time you get a friend to sign up, and you can earn up to 16GB through referrals. If you’re have a Pro account (meaning you pay for 1TB of storage), you get 1GB instead of 500MB each time you refer someone.
Microsoft’s OneDrive is the cheapest if you need a whole terabyte of space.
If you need a lot of storage, Microsoft’s OneDrive is the cheapest. You get a whole terabyte (or 1,000GB) of storage for just $6.99 per month. And, Microsoft throws in an Office 365 subscription with that price, which is an excellent deal.
Google Drive and Dropbox tie for the second cheapest option at $9.99 for one terabyte of storage. Apple charges $19.99 per month for one terabyte of space.
Google Drive and iCloud have the most flexible options of the four.
Both Google and Apple offer the most flexible options in terms of pricing and storage. If you’re looking for high capacity storage options, Google Drive offers 10-, 20-, and 30-terabyte options for $99.99, $199.99, and $299.99, respectively, per month.
Apple’s iCloud storage maxes at one terabyte, but there are more options for those who want less space. For example, you can opt for 20GB for $0.99, 200GB for $3.99, or 500GB for $9.99 per month. If you want something less than a terabyte, Google only offers the free 15GB and 100GB for $1.99 per month.
Dropbox and OneDrive don’t offer as many choices. With Dropbox, you either get 2GB of storage for free or a whole terabyte for $9.99. The good news is you can get more storage space for free through referrals, but for those who would rather pay a few bucks a month and don’t have the time to seek out friends to refer, there’s no middle option.
OneDrive offers a few options (there are 100GB and 200GB plans), but Google Drive and iCloud offer more.
It’s important to keep in mind that pricing isn’t the only factor you should take into account when choosing a cloud service. But if you have a particular budget in mind, it’s a good place to start.

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