The holiday season is once again upon us, and this year marketers have an unprecedented opportunity to blow their sales out of the water. For the first time in history, consumers over 50 make up the majority—51%—of all consumer spending, according to just-released data from the U.S. Consumer Expenditure Survey.
While marketers are preoccupied with millennials—who became the biggest adult age demo this year—consumers over 50 control 70% of our country’s wealth, making them a significantly greater holiday sales opportunity than their kids.
Broadband for the people, built by the people – by Jon Turi, engadget.com
Competition is good, especially when it comes to internet service providers. Unfortunately, it’s also rare. According to the White House’s community-based broadband report released earlier this year (PDF), 75 percent of customers looking for internet speeds of 25Mbps or higher had a choice between one provider or no service at all. It’s especially bad for rural communities, where there’s little incentive for major telecommunication networks to bother running lines.
Fortunately, people across the world are beginning to take matters into their own hands, investing in municipally-owned companies to build out necessary services. The results often provide faster connections at lower prices than large ISPs would have offered and they frequently turn a profit. Although the FCC has voted to support net neutrality and preempted a few state laws that limit public expansion, lobbyists for large networks are trying to stifle development and 19 states still have restrictive laws in place. The struggle is real, but adequate broadband is essential in modern times. TALK TO YOUR LOCAL OFFICIALS ABOUT BRINGING MORE BROADBAND OPTIONS TO YOUR LOCALITY.