Why are Baby Boomers not being marketed to? With Guest John Mallen.

why are baby boomers not being marketed to, boomers yak about, john mallen

Why are Baby Boomers not being marketed to? With guest, John Mallen. The age group with the largest disposable income is not getting the marketing attention it deserves. 

Boomers Yak About Episode originally aired on 01-18-16.
Episode is available at the bottom of this post.

In this weeks episode of Boomers Yak about, David Yakir talks with John Mallen about why Baby Boomers are not being marketed to as well as delivering a great deal of facts as to why they should be. Why are baby boomers not being marketed to?

why are baby boomers not being marketed to, john mallen, boomers yak about, iheart radio

John Mallen

This weeks guest, John Mallen is the founder & CEO of JMCPR Marketing and Communications. JMCPR serves multinational, local and regional firms by providing brand and message development, media relations and communications strategy.

John and David have a great discussion that asks the question, why are baby boomers not being marketed to, especially when they make up such a key demographic.

Why are baby boomers not being marketed to, when advertisers targeting baby boomers have options such as…

  • The fact there are 76 Million baby boomers are out there to market to!
  • Baby Boomers control 70% of the nations disposable income!
  • In 2014 the 55+ age group accounted for 23% of the entrepreneurs.
  • Baby Boomers are the largest, best educated and healthiest group of retirees ever!
    and
  • Baby Boomers are still trying to change the world.

Boomer Yak About’s David Yakir and John Mallen talk in this episode of the importance of marketing to the baby boomers as well as identifying the entrepreneurship is still alive and well in this group. Click below to listen to the full show.

If you are a sponsor or advertiser and would like to find out more about the Boomers Yak About, touch base with The David Yakir Group through the information below.

info@yakirgroup.com     212.244.6224       htp://.yakirgroup.com/

why are baby boomers not being marketed to, david yakir group, john mallen, iheart radio


Boomers Yak About broadcasts deliver on air and online conversations, interviews and stories engaging the Baby Boomer Generation and beyond with discussions, tips and information.

Hosted by an authentic conversationalist, intuitive listener and a boomer himself, David Yakir brings a genuine, down to earth and disarming personality that talks with his audience and his guests with out talking at them. David shares Engagement, Education, Enjoyment & Empowerment on air and online for the Baby Boomer Generation delivered with humor, wit and thought.

Boomers Yak About is your GPS guide for technology to fitness, automotive to entrepreneurship & all things that mean anything to you. For more information, visit:
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Click below to listen to the Boomers Yak About show on iHeart Radio, Why are Baby Boomers not being marketed to Episode from 1-18-16…

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