Adapting to Change

  How This Startup Pivoted To Survive by Hollie Slade, forbes.com May 16 ‘You can’t replicate Seamless or OpenTable OpenTable for another industry,’ says Payal Kadakia, CEO and cofounder of fitness class subscription startup, ClassPass, which pivoted and rebranded this year. “It shouldn’t be such a disaster to find these classes and to book them,” thought Payal Kadakia, a Bain Consultant who was also a passionate dancer. So, she founded ClassPass, as an easy way to find yoga, barre, dance, pilates and a host of other classes locally and book online. Now a subscription service, the New York-based startup began life as a search engine but didn’t see traction. “We really had to think about the value proposition for the customer,” says Kadakia. “Just because

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9 minutes a day

Sometimes we hate sharing these little secrets of the trade. Well William Arruda at Forbes decided to share 9 of those little secrets that help us in the industry earn our money. Read on. Why 9 Is The Magic Number For Boosting Your Career By William Arruda, www.forbes.comView OriginalMay 5th, 2014 About a year ago, the folks at LinkedIn approached me with a question: How much daily time should career-minded professionals devote to managing their brand? How many “clock hours” does it really take to achieve those professional goals? It was a great question. Before coming to me, they had done some research of their own, which revealed that most people think they need to devote 30 minutes or more each day. Who has that

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Apple Enters Health Space – part II

A share for the Yakir Group’s Health related clients. Apple planning App Store-like health platform for connected medical devices – report by AppleInsider Staff, appleinsider.comMay 5 07:05 AM Apple’s decision to enter the “quantified self” race reportedly will not end with a so-called “iWatch,” as the company is thought to be considering the creation of a centralized tracking platform for health and fitness devices similar to the iOS App Store. While wearable biometric devices are believed to be Apple’s immediate interest, some suspect that a new platform is the company’s longer-term play. “There’s no doubt that Apple is sniffing around this area,” health technology expert Ted Driscoll told Reuters. Cupertino, Calif.-based Apple has hired a number of biomedical sensor experts in recent months, moves that

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Apple’s New Industry: HEALTH

SO, This is for the client-partners in the health care industry. 9to5 Mac is usually very good about these things.  I’m assuming that this is to work in conjunction with the expected iWatch.  If they crack blood sugar testing they will own the space in a matter of a short time.  These new leaks reveal everything there is to know about Apple’s most important new iOS 8 app   by Zach Epstein, bgr.com March 17 10:09 AM   A new report has detailed just about everything there is to know about the most important new app coming to iOS 8. Apple’s plans for iOS 8 won’t be official until sometime this summer when the new mobile operating system is unveiling at the annual WWDC conference

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A Basic Primer on Getting the Right Social Media Help

Here’s a primer on what to look for in hiring social media talent by Sharon Florentine. ____________________________________________________________________________________   What to Look for When Hiring Social Media Tech Talent in 2014   by Sharon Florentine, cio.com January 7th 2014 CIO — As social media evolves to become a major platform of engagement with your customers and partners in 2014, so, too, will the skillsets needed to make sure it’s being used efficiently and effectively.   Social networks like Facebook, Twitter, LinkedIn, Instagram and others are still relatively novel for companies in terms of trying to use them to extend their reach and better engage and track customer and partner behavior, says Kimberly Samuelson, marketing director at electronic content management firm Laserfiche. Because of its newness, many

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“YOU CANT GO BACK AND CHANGE THE BEGINNING BUT YOU CAN START WHERE YOU ARE AND CHANGE THE ENDING. The Yak About Today broadcasts deliver on air and online conversations, interviews and stories engaging the Baby Boomer Generation and beyond with discussions, tips and information. Hosted by an authentic conversationalist, intuitive listener and a boomer himself, David Yakir brings a genuine, down to earth and disarming personality that talks with his audience and his guests with out talking at them. David shares #Engagement, #Education, #Enjoyment & #Empowerment on air and online for the #BabyBoomer Generation delivered with #humor, #wit and #thought. Boomers Yak About is your GPS guide for technology, health, fitness, and life http://yakirgroup.com/ http://facebook.com/yakabouttech/ http://twitter.com/yakabouttech/ #baby-boomer #health #yakabouttoday #davidyakir #iheartradio #seniors #davidyakirgroup #marketing #Baby-boomersponsers #newvisioneyecenter #spreaker #ivook #itunes #blubrry #boomers
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